top of page
eretz logo (2).png

Investment Strategy

Having cut our teeth on distressed, complex assets, we’ve developed the expertise to unlock value in properties others overlook. We focus on underperforming multifamily assets with clear potential for improvement - often marked by low occupancy, poor management, building violations, or other physical disrepair.

We target opportunities where strong fundamentals are obscured by short-term challenges. Cost basis is a key component of our underwriting and we pursue acquisitions only when the underlying economics align with market fundamentals. Our value creation comes from hands-on repositioning - through capital improvements, legal resolution, leasing execution, operational discipline, and active management.

We focus on tangible improvements that justify rent increases - such as unit renovations, upgraded amenities, and improved services - rather than relying on speculative rent growth or optimistic market trends. We don’t stretch to meet or exceed market rents. Instead, we earn them through real upgrades that provide clear value to residents.

Whether stabilizing cash flow or capturing upside, we invest with intention—and execute with experience.

Portfolio Map
Chicago
bottom of page